Nov 17 2008 06:48 PM ET

Exclusive: Bruno (a.k.a. Sacha Baron Cohen) Disrupts 'Medium'

Categories: Medium

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Allison DuBois’ psychic powers apparently don’t extend to rooting out serial practical jokers.

On Nov 7, production on NBC’s Medium was temporarily shut down when an extra kept interrupting a tense courtroom scene involving series star Patricia Arquette. Security stepped in and forcibly removed the troublemaker from the jury box, and it’s only then that everyone’s sixth sense kicked in: The unruly actor was actually Sacha Baron Cohen in disguise as his latest Borat-like creation, flamboyant fashion reporter Bruno.

"No one had a clue it was Sacha playing Bruno," whispers a Medium insider. "It’s amazing he was able to infiltrate the set and pull this off."

For the past several months, Cohen has been spanning the globe gathering footage for Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt*, his big-screen follow-up to 2006’s Borat. In September, Cohen-as-Bruno  disrupted fashion weeks in Milan and Paris. And earlier this month, he crashed a rally in support of Prop 8, the gay marriage-banning ballot measure that recently passed in California.

It remains unclear whether Cohen (or one of his accomplices) snuck a video camera onto the Medium set to capture all of the tomfoolery, or whether he’s relying on the show’s producer, Paramount, to voluntarily hand over the unused footage. (The scene ended up being re-shot.) Considering Bruno is being produced by rival studio Universal, the latter option seems unlikely. Then again, Medium airs on NBC, and NBC and Universal are corporate siblings, so perhaps it’s not so unlikely!

A Medium rep had no comment.

* not the real title

Comments (1-30) of 113 Add your comment

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  • Corey

    Somehow, I don’t think that title is going to make it.

  • Clare

    How strange out every show he chose to punk it was medium? Seriously?

  • dumbdumb

    YAWN! You suck at your job, talking about shows you want to talk about and not reporting news. You still haven’t said anything about Simpsons 3 year contract, the cancellation of King of the Hill, or the pickup of American Dad. Then again you love your girly shows so much you don’t know anything else is on

  • Jack

    Moehaha! Must have been hilarious once they found out it was him.

  • Rob

    On the other hand, NBC and Universal are owned by the same people so it wouldn’t surprise me if something had been worked out with the network.

  • Los

    I can’t wait for this to come out! Plus it’s good to know that not every American recognizes him even after the success of Borat.

  • nicolars

    Yeah, talking about past-their-prime Fox cartoons would be waaaay more fascinating than this, dumbdumb.

  • Adolf

    What a f*cking nuisance.
    Why is he allowed to get away with this stuff?
    Sasha Baron Cohen is a pig.

  • Ed

    Loud, uncouth, unfunny–Sacha at his finest. What a total tool. To bad they didn’t throw his ass in jail for trespassing.

  • Nathan

    Finally, something interesting happened on Medium. Can’t wait to see Bruno!

  • Nathan

    Also, how could the Medium crew not know that was Cohen, have they been in a cave for the last 7 years?

  • Melanie

    Why do people think this guy is so funny?

  • Anonymous

    Michael and EW,
    The “rumored” title is not real. It was a Defamer joke and various media outlets picked it up, and then Defamer joked about how everyone believed it and yet EW is still reporting it. It’s simply not true! Look it up, it’s embarrassing for you guys.

  • Tony Clifton

    I love how he just disappears into a character and messes with people. He’s like a cross between Peter Sellers and Andy Kaufman. (If the producers of Medium weren’t in on the joke, they’ve have filed suit by now. Also, I thought Medium had been cancelled a couple years ago.)

  • Anonymous

    Austria Gay Tv!!??!!?

  • cranberry

    God, that man is irritating. If it wasn’t a setup by the network, I think he should be have to pay back the money it took having to refilm.

  • Crystal

    H …I …. LARIOUS

  • Annie

    I’m laughing my frikin’ ass off right now.

  • Anthony Cantu

    Hmmm, is this uprising of resentment against Baron Cohen a reverberation of that vast part of mainstream America that can’t take a joke? Sure seems like it. Keep doing your thing, buddy. Can’t wait for Bruno! I miss Ali G, though.

  • HeyYou

    LMAO! Brilliant.

  • Rod

    Mike, why don’t you cross out the incorrect title rather than doing an asterisk?
    Also, Medium airs on NBC, owned by GE, which owns Universal. Shouldn’t be too hard to ’sneak in’.

  • HEY IGNORANUS’!!!!!

    You people who dont understand Sasha’s humor, are the reason he makes each movie a success!! He’s exposes the ignorance and stupidity in people by targeting their insecurities. On top of that, he’s an amazing actor. If you’ve ever seen the Ali G show, chances are you were fooled for a bit that he played EACH character. He’s absolutely brilliant, so muchso that he can antagonize someone enough to show their true colors. If you don’t get it, YOU NEVER WILL

  • AUSTRIA GAY TV!

    HAhaha If you’ve never seen that clip from ALI G, do yourself a favor and watch it on Youtube. HILARIOUS!! JUst search– ALI G BRUNO SPRING BREAK…he makes fools out of a bunch of meatheads!!

  • mami

    Sasha is the Man I do sooo love him!

  • rbk

    Brilliant? Maybe once upon a time but…the guy’s act is old now. Yawn.

  • dom

    I miss Borat, but this will be funny too.

  • Anonymous

    Hopefully the movie will be more his real-life messing with people.. and less the scripted hollywood BS like the whole pamela anderson thing in Borat. this man is a genius. Been watching for years

  • Anonymous

    Cohen is so funny, he makes me squirm but you got to step out of your comfort zone

  • Bruno

    This movie is going to be hilarious. I read about this on TheBrunoMovie.com Can’t wait to see this in theaters.

  • DavidFSF

    I think SBCohen is brilliant but his Bruno character is just a f*g bashing waiting to happen. I’m dreading what’s going to happen when this movie comes out.

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